TikTok for Business: How to Use the Trending App to Drive More Sales
TikTok is the fastest-growing social media platform, with over one billion active users worldwide. It has revolutionized the way...
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Ginger Ady
- Jul 14
- 2 min
Advertising is not Marketing: Understanding the Differences
For many people, advertising and marketing are interchangeable terms. However, these two concepts are not the same and should not be used...
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Ginger Ady
- Jul 12
- 2 min
Using Instagram to Boost Your Business - A Beginner's Guide
As social media continues to take over the world, Instagram has quickly become one of the most popular platforms for businesses looking...
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Ginger Ady
- Jul 12
- 3 min
What is Storytelling Marketing and Why Does it Matter?
The art of storytelling has been around since the beginning of human civilization. It’s been the medium through which we connect, share...
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Ginger Ady
- Jun 28
- 2 min
The 5 Steps of Branding
Branding is an essential aspect of every business, and it is crucial to get it right. A brand is a unique identity that sets a company...
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Ginger Ady
- Jun 22
- 3 min
What is a Brand and How Does It Make Your Customers Feel?
One of the most important aspects of running a successful business is having a strong brand. But what exactly is a brand, and why is it...
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Ginger Ady
- Jun 21
- 2 min
Decoding the Science of Making Effective Ads on Social Media
Social media has now become an integral part of our daily lives. According to data, the average person spends at least 2 hours on social...
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Ginger Ady
- Jun 1
- 2 min
How to Test and Optimize Your Digital Ads for Maximum ROI
In today’s digital world, businesses invest a lot of resources in creating, launching, and managing digital ad campaigns across various...
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Ginger Ady
- May 16
- 2 min
Looking Beyond the Surface of Social Media: Tips on Connecting with Your Customers
Social media has long played a vital role in the success of businesses today. Almost all enterprises know the significance of having an...
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Ginger Ady
- May 5
- 2 min
Is Your Home Page Missing These 5 Crucial Elements?
Your website's home page is the digital storefront of your business. It's the first thing people see when they search for you online....
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Ginger Ady
- Apr 25
- 2 min
How to Make Content Marketing Work for Your Small Business
Content marketing has become a buzzword in the world of business as it has become an effective way for small business owners to reach...
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